KENYA COMMERCIAL BANK'S AGRRESSIVE ADVERTISING IN KERICHO TOWN

The kenya commercial bank was running a very agressive campaign for their new product,the bankika juu account.The Bank was trying it level best to get as much customers from the public as possible .They used all the techniques that one can think of to catch the attention of the residents of kericho town .Music ,commedy and so on ,plus the easy conditions for opening and maintaining the account in their bank.The bank won quite a following from the residents of the town though!!!