The Kenya Tea packers limited are carrying out a very aggressive promotion of their ice tea soft drink product .The company has flooded the streets of the town with the soft drink and they are giving it away at a very cheap price of only ten shillings per a half a liter bottle which normally costs fifty shillings for the same quantity of the soft drink.
The promotion seems to be doing well because very few people knew about the availability of the drink until recently when the company cam with it on the streets of the town .Now,every resident of the town is aware of the existence of the ice tea drink and they are really enjoying it.The company has created a good market fro their product by giving the people the chance to taste it instead of looking at it on the supermarkets shelves and shying away from it .
The techniques that the company used seem to be the right ones in this country because everyone can witness it's impact on the people .
Though the company might be having high hopes of luring the peoepl into drinking the ice tea ,but the price is too high for the average class of people who make up the majority of the population in the country .They will have to do something about the prices or ,otherwise ,the small people will leave it for the rich ones .
Kenya Tea Packers ice tea is ,indeed ,a very good drink.
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